Avid and MovieMaker Magazine Announce
Winners of 30-Second Spot Contest
Professional and People¹s Choice Winners Head to Sundance Film Festival
Tewksbury, Mass - January 17, 2007 - Avid Technology, Inc. (NASDAQ: AVID)
has announced the two grand-prize winners of the 30-Second Spot contest,
which the company ran in conjunction with MovieMaker Magazine. Aaron
Osborne¹s commercial entitled ³In the Halls of Avid, One is Many,² won the
Professional¹s Choice category. The entry was chosen by professional
commercial editor and AICE (Association of Independent Creative Editors)
award winner, Chris Franklin of Big Sky Editorial. Bob Chambers¹ ³Caveman²
entry won the People¹s Choice category, which was judged by MovieMaker.com
visitors. Approximately 110,000 votes were registered on MovieMaker.com
throughout the contest period.
The Professional¹s Choice Award, ³In Halls of Avid, One is Many,² is an HD
spot that Osborne created using a Panasonic AG-HVX200 camera, Avid Xpress®
Pro software, and Adobe After Effects. As part of the Professional¹s Choice
Award, the spot will air approximately 100 times throughout the Sundance
Film Festival on Park City TV (PCTV) Sundance¹s exclusive ³All Access²
news station. The spot will be seen by festival attendees including
producers, directors, editors, studio executives and Hollywood talent.
The People¹s Choice Award, ³Caveman,² received more than 9,600 votes from
Moviemaker.com visitors. Chambers created his winning entry using a Sony
WS790 camera, and Avid® Media Composer® Adrenaline? and Digidesign® Pro
Tools® systems.
Both winners will receive an all-expenses paid trip to the 2007 Sundance
Film Festival in Park City, Utah. Additionally, the creators behind the 50
most popular entries (based on the number of People¹s Choice votes received)
will each get a free copy of Avid Xpress Pro software the same editing
tool used by some of the top content creators in film, television and music
video production. To view a complete list of these winning entries, please
visit: www.avid.com/promos/30secondSpot/30SecFinalist.pdf.
Quotes from Chris Franklin, MovieMaker Magazine, and contest winner Aaron
Osborn:
Chris Franklin, who served as the Professional¹s Choice Judge, said, ³There
were so many creative and entertaining commercials to choose from, but
Aaron¹s use of imagination, skill and intrigue made his spot really stand
out over the other entries. The pace, the audio and the use of graphics
really brought the piece to life.²
³The era of the digital moviemaker has exposed the world to so much raw
talent,² said Jennifer Wood, editor of MovieMaker Magazine. ³We had a
tremendous response to the contest and are excited that we¹ve been able to
share the creative, humorous and innovative works of both established and
up-and-coming directors, producers and editors.²
³I¹m ecstatic that Avid is providing me with an opportunity to showcase my
work on such a big stage,² Aaron Osborne, the Professional¹s Choice winner.
³There are so many tools out there to make a video come to life, and Avid
Xpress Pro is at the top of the list. My spot shows how one person with
Avid software can make a vision come to life. The idea behind it is that a
character in a hallway, with numerous images surrounding him...his
ideas...all different...can create any or all of them with Avid.²
About Avid Technology, Inc.
Avid Technology, Inc. is the world leader in digital nonlinear media
creation, management, and distribution solutions, enabling film, video,
audio, animation, games, and broadcast professionals to work more
efficiently, productively, and creatively. For more information about the
company¹s Oscar®, Grammy®, and Emmy® award-winning products and services,
please visit: www.avid.com.
© 2007 Avid Technology, Inc. All rights reserved. Product features,
specifications, system requirements, and availability are subject to change
without notice. Avid Film Composer, Pro Tools, Digidesign, Adrenaline, Media
Composer and Avid Xpress are either registered trademarks or trademarks of
Avid Technology, Inc. or its subsidiaries in the United States and/or other
countries. Avid received an Oscar statuette representing the 1998 Scientific
and Technical Award for the concept, design, and engineering of the Avid
Film Composer® system for motion picture editing. Digidesign, Avid¹s audio
division, received an Oscar statuette representing the 2003 Scientific and
Technical Award for the design, development, and implementation of its Pro
Tools digital audio workstation. Oscar is a trademark and service mark of
the Academy of Motion Picture Arts and Sciences. Emmy is a registered
trademark of ATAS/NATAS. Grammy is a trademark of the National Academy of
Recording Arts and Sciences, Inc. All other trademarks contained herein are
the property of their respective owners.
--
Jeff Sengpiehl
ACSR Elite
Los Angles CA
AIM Docavid
Yahoo Docavid
Gramen artificiosum odi
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